ITF, founded in 2010 by Birmingham-native Forrest Walden, used Wright to outfit its first gym in Homewood. Now with more than 40 franchises nationwide and growing, ITF will use Wright for all its fitness equipment needs.
Jim Cavale, president of the ITF brand, said partnering with Wright as an official partner opens the door for several new opportunities.
“The Wright partnership allows us to potentially offer equipment packs for athletes so they can workout at home or on vacation,” said Cavale, adding that he’d also like to see equipment packs offered in markets that don’t yet have an Iron Tribe Fitness gym.
Wright will also be used to equip any Iron Tribe Fitness event, such as Tribal Wars — an annual event the fitness brand hosts that attracts more than 500 competitors from ITF gyms nationwide. This year’s Tribal Wars will take place in Birmingham June 10 and 11.
“Wright will outfit that event, and we’re really excited about that,” Cavale said. “It’s nice to be reunited with them. They’re a Birmingham-based company, and they’re going to help us by equipping our gyms all over the country and markets across America through this partnership.”
ITF also recently named SFH — Stronger Faster Healthier — an official brand sponsor. With the announcement of these two partners, Cavale said he expects the brand’s official partner list to grow more in the future.
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Iron Tribe Fitness began in a garage in 2009 by Birmingham native and former Auburn University cheerleader Forrest Walden. ITF opened its first brick and mortar location in 2010. From its humble beginnings, the company quickly grew to seven corporately-owned gyms in Birmingham and Atlanta and more than 80 franchise locations sold since April 2012. Today, there are more than 40 open locations and plans to have 55 by the end of 2016.
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