Iron Tribe Fitness West Midtown opens gym for first day of class

Press
Sarah Cook
July 11, 2016

ATLANTA — The opening bell is ringing today at Iron Tribe Fitness West Midtown, located at 1409 Howell Mill Rd NW in Atlanta, as founding members participate in their first Iron Tribe Fitness class. The gym is joined by three other Iron Tribe Fitness gyms in Atlanta — On PonceJohns Creek and East Cobb.

Jim Cavale, president of the Iron Tribe Fitness brand, said today marks something special for the expanding fitness brand, which has more than 40 locations nationwide.

“We are beyond excited to open a fourth location in Atlanta, and can’t wait to see more lives transformed in the Atlanta area through Iron Tribe Fitness,” Cavale said. “Atlanta is a great market to be in, and we know this location will be make an awesome impact in an already thriving community.”

Today, the founding members of Iron Tribe Fitness West Midtown are participating in the gym’s 101 class — an introductory class meant to instruct members on the fundamental fitness movements used in the Iron Tribe Fitness program. Cavale, along with Iron Tribe Fitness CEO and Founder Forrest Walden, will be on site today to welcome new members.

“It’s amazing to think of how far we’ve come since day one, and how many great things are ahead for Iron Tribe,” Walden said. “We’re ecstatic to open this new location and create a bigger footprint in Atlanta.”

Ranked one of the top 5 best workouts in the nation, Iron Tribe’s 45-minute group classes use HIIT-style training paired with one-on-one style coaching to make members the healthiest version of themselves. The brand creates a custom workout every day that is done nationwide. Each workout targets a wide range of muscle groups while also integrating cardio exercises.

Media contact: Sarah Cook, 215-378-0233, sarah@irontribefitness.com

More on Iron Tribe Fitness:

Iron Tribe Fitness began in a garage in 2009 by Birmingham native and former Auburn University cheerleader Forrest Walden. ITF opened its first brick and mortar location in 2010. From its humble beginnings, the company quickly grew to seven corporately-owned gyms in Birmingham and Atlanta and more than 80 franchise locations sold since April 2012. Today, there are more than 40 open locations and plans to have 55 by the end of 2016.

Watch Athlete of the Year candidate, Amy Surasky, tell her story of how Iron Tribe Fitness transformed her life. Amy is a member of Iron Tribe Fitness East Cobb.

Sarah Cook

Sarah oversees social media and internal communication for Iron Tribe Fitness. Her goal is to share the mission of Iron Tribe so others can be transformed by the program, and ultimately become the healthiest version of themselves.