Our Team

Iron Tribe Franchising (home)

Forrest Walden, CEO

Forrest pioneered Iron Tribe Fitness from his home garage in 2010, quickly franchising the company to include multiple stores throughout the country. As the fitness industry continues to evolve, Forrest remains committed to Iron Tribe’s core mission of creating fitness communities that change lives. Forrest graduated from Auburn University and lives in Homewood, Ala., with his four children and wife, Mendy.

Karen Broadwater, President

Before Karen was Iron Tribe’s “Jane of All Trades,” she was just another member of the Tribe. After experiencing life-changing results through Iron Tribe’s fitness and nutrition programs, she knew she wanted to work for the growing brand full-time. Today, Karen serves as brand president, which includes leading a team of product experts and brand ambassadors to directly impact the overall member experience.

Ricky Brooks – Chairman of the Board

Franchise veteran Ricky Brooks has played a key role in Iron Tribe’s leadership from the beginning. As CEO of Express Oil Change & Tire Engineers — an automotive maintenance brand that offers the now-signature 10-minute old change — Ricky has helped pioneer massive growth and expansion in his business throughout the years. Today, Express Oil boasts 163 company-owned and 111 franchise-owned locations that span across 16 states.

Kyle Sottung, Director of Product Development

Kyle brings extensive fitness knowledge to the Iron Tribe Fitness brand. After he was recruited in 2013, he began implementing his comprehensive understanding and diverse experience in the field of strength and conditioning to radically improve the Iron Tribe Fitness program. Kyle continuously works to develop and improve Iron Tribe Fitness workouts through innovative product development and ongoing coach development.

Jenny Auvil, Controller

Jenny Auvil

Jenny manages Iron Tribe’s financial operations and oversees human resource needs. Since joining the corporate team, Jenny has helped the business grow and thrive in an ever-evolving industry. She lives outside Birmingham with her husband and two sons. When she’s not crunching numbers, you’ll find her enjoying quiet time on the porch or serving her local church in a myriad of roles.

Jessica Parks, Coach Development

Jenny manages Iron Tribe’s financial operations and oversees human resource needs. Since joining the corporate team, Jenny has helped the business grow and thrive in an ever-evolving industry. She lives outside Birmingham with her husband and two sons. When she’s not crunching numbers, you’ll find her enjoying quiet time on the porch or serving her local church in a myriad of roles.

Sarah McBride, Creative Director

Sarah Cook McBride

Sarah oversees social media and design for Iron Tribe Fitness. Through multiple creative platforms, Sarah helps to share the mission of Iron Tribe so others can be transformed by the program, and ultimately become the healthiest version of themselves. She also helps manage brand-wide communication and ensures franchise owners have access to the latest tools and information.