At Iron Tribe Fitness, we know that your road to a successful fitness program is highly affected by your nutrition.

You will hear our fitness coaches mention time and time again that one cannot outwork a bad diet.

If you have dieted before and have had lack of success, there was a reason.

We will show you why your previous nutrition was unsuccessful and not optimal.

We will lead you down the exact path of eating for your best functional performance, best physical aesthetics, and absolute best overall health possible.

During “CrossFit 101″ you will learn much about food.

The curriculum unveils how you should eat and why.

What are macronutrients?

Why aren’t fats bad for me?

How much carbohydrate can I eat?

How do these foods affect my waistline?

How do they affect my health?

These questions and many more will be exposed and answered.

Our members are the most physically and mentally fit they have ever been.

Our community looks the best they have ever looked.

Our tribe excels in sport and in the physical demands of life.

Will you become a part of the tribe?

To ensure success in a fitness program, ITF coaches will discuss in detail about;

Carbohydrates: How all carbohydrates are NOT created equal.

Which carbohydrates are the friendly ones and which are the culprit to a shocking amount of health problems.

We will compare and contrast the differences between a sound diet and the detrimental-typical American diet.

You will have an understanding of how these foods can either support or hinder a hormonal environment that will either ‘make or break’ your fitness endeavors.

Proteins: How they stabilize hormonal imbalances and are a key component in muscle retention, fat loss and strength building.

We find that people often display knowledge in protein’s value but rarely realize the amount needed and the variances in the quality of protein sources.

Fats: How it has become the most misunderstood macronutrient and its vital role in your nutrition program.

Our tribe members learn how to increase their fat intake while decreasing their body fat.

Identify how to use fat as a fuel source throughout workouts and not a storage component due to hormonal imbalances.

Which are the best fat sources and how much will I need to eat? This too will be covered on your way to optimal fitness.

We invite you to begin your “CrossFit 101″.

We invite you to BE ABLE.

Here is a great video tour of Whole Foods and how to maximize the store.

You can find the second part of the tour here.

How To Remove ALL
The Guesswork Out
Of Your Nutrition …
And Make Your Life Much Easier!

“When ITF opened its Palace de CF in February, I was ready to go full on. And, this summer, my diet even became a little stone age.  Did it work? I’ve shed 20% off of both my body weight and 5k time … my strength increased more than 35% … an increase in my ratio of load to bodyweight of 70%. That just doesn’t happen in a spin class, doing the couch to 5k program or utilizing 500 different gleaming Nautilus machines. ITF has become our weapon of choice.“ – Warren Beason

Dear Iron Tribe Athlete,

Warren Beason said it best when he wrote in his case study, “If we can be honest, (you can, we’re friends) we all love ITF, enjoy the people, revel in the community, etc, but we’re really here for results.”

That’s what the AWODS was all about … rewarding the results you are gaining doing CrossFit WODs combined with a Paleo diet.

The exercise part (although incredibly intense) is the easiest part of this equation. As we all know, it’s the diet that is the hardest part. That’s because it requires a lot of thought, shopping, and time.

But, if you have not yet truly committed yourself to the Paleo diet, let me ask you an honest question:

“What kind of impressive results are you sacrificing by not committing fully to the stone age diet … and do you really want to continue down a path of getting subpar results?”

I don’t believe you or anyone else wants work this hard and not get maximum results!

And if I’m right about that – about you – then there can only be two reasons why you haven’t committed fully to a Paleo diet already:

1) A lack of convenience eating the Paleo way, or …

2) A lack of belief the results are worth giving up your current eating habits.

You’ve heard your coaches preach it before, “You can’t outwork a bad diet!”, and it’s true.

But that doesn’t mean you shouldn’t enjoy your food to the fullest … and it shouldn’t be painful to eat this way either!

In fact, your food ought to make you swoon with delight.

The great food writer, Brillant-Savarin, once observed …

“The discovery of a new dish does more for human happiness than the discovery of a new star.”

Well, all I can say about that is … if you attended our AWODS party, your taste buds were in agreement that night!

But if for some unfortunate reason you were not able to attend, well, I’m sorry for you, for that.

It doesn’t have to be all bad news, though.

That’s because it’s not too late for you to enjoy many of the same kinds of splendid and vast menus we all salivated over that night.

And I’m going to tell you how you can still enjoy the luscious foods in just a moment, but first …

Back to the AWODS menu. Many of you were introduced to a vast and wondrous universe of food you never knew existed from a cave man diet!

It’s no wonder, either, with the amazing spread of delectable foods and desserts lovingly made by Sean Butler of Food Studio B and his devoted chefs.

Mouth Watering AWODS Menu

You were able to indulge yourself in sungold tomato gazpacho with avocado cream … grilled chicken drummettes with ancho-cherry sauce … and pork belly skewers with roasted apple-pecan chutney, followed by sweet lemon bites or chocolate covered cherries.

Or maybe you decided to gratify your taste buds with smoked salmon croquettes with watermelon tabasco aioli … chocolate stout braised short ribs stuffed crimini mushrooms … or lamb meatballs with pistachio mint sauce, chased by sweet summer berry sangria, and melt in your mouth butter cup bites.

Whatever your pleasure was that night, you can rest assured you were eating the freshest organic food grown in little-known, out-of-the-way local farms throughout Alabama.

As you already know, these foods are vastly superior to anything you can purchase from a traditional farm (and then shipped to your local grocery store) using dangerous and deadly pesticides.

That’s because these farmers are fanatical about quality and reserve their limited supplies primarily for people who recognize the loving care that has gone into growing their produce in tiny batches by small, family-run farms in remote towns throughout Alabama and neighboring states.

So, while some men wander the earth in search of gold, Sean Butler of Food Studio B vagabonds from one hidden farm to the next in search of these culinary treasures.

His journey’s may take him into some of the most remote backwoods, moonshine and pickup truck country (we are in the deep South you know) farms anywhere – totally unknown to most people – in search of the ultimate, best-tasting, highest-quality foods available from Mother Earth.

Pesticide free, organically grown and then expertly prepared by Sean himself … it all adds up to a dream come true dining experience.

And I’m going to tell you how you can enjoy this wonderful diners delight every day of the work week in just a moment.

What’s more, I’ll tell you how you can receive 10% off of our Paleo Food Program consisting of the best-of-the-best foods, snacks, and desserts prepared for you up to three times a week.

I assure you, what I’m about to tell you is going to change your enjoyment of breakfast, lunch, and dinner, – even snacks, more than anything you’ve ever experienced while trying to eat a Paleo diet in combination with your CrossFit workouts.

Paleo Food At Its Tastiest …
Your Meals Most Convenient

Imagine having a whole new trend in quality eating and enjoyment – where the South’s best foods come to you! And Iron Tribe Fitness is at the heart of it all.

This announcement is your invitation to join the ITF staff who uses the Paleo food program as their primary source of nutrition.

You’ve witnessed it yourself as Aaron and myself walk in ITF, grab our meal, heat it in the microwave and disappear back to our offices to enjoy our lunch.

You know how busy our coaches are!

Have you ever wondered how Luan, Shyla, Tra and Jim squeeze in their meals with the blistering schedule they keep?

Now you know … they depend upon the ease and convenience of our Paleo Food Program.

Meals can be heated in as little as two mintues.

Isn’t it time you joined other Tribe athletes on a journey of discovery, of unsurpassed convenience and pleasure in dining … all the while gaining even greater results from your CrossFit training!

That’s what happens the moment you decide to join ITF’s Paleo Food Program.

You’ll never find a more convenient, delicious and satisfying way to eat Paleo and leverage great food for the fastest possible results in your CrossFit WODs.

Here’s how it works: Simply decide which Paleo Food Program works best for you.

You can enjoy our Whole Enchilada and receive 20 breakfasts, 20 lunches, and 20 dinner meals in a month.

Or maybe our Start My Day Right program is better for you, where you have 20 breakfasts and 20 lunches ready and waiting for you, and then you enjoy dinner out with friends.

Or perhaps, our End My Day Right program works best for you with 20 lunches and 20 dinners.

Do you do lunches for business?

Then our Breakfast & Dinner program is for you where you receive 20 breakfasts and 20 dinners.

Too busy to leave work and go get lunch?

Then maybe our Lunch Only program is your best option.

Hate preparing dinner after a long hard day’s work?

Be sure to take advantage of our Dinner Only program to solve that problem.

No matter what your lifestyle dictates, there is a Paleo Food Program designed just for you!

Whatever program you choose, remember this: If for some reason you need to skip a meal (maybe a friend offered to buy you lunch, for example) no problem!

Simply keep it refrigerated until you are ready for another convenient meal.

Then simply pop it in the microwave and you’ll be satisfying you hunger in mere minutes.

Then to top it off, you can enjoy (without guilt!) your choice of our ITF Tribal Treats, like our fruit and nut bars sure to satisfy that never ending sweet-tooth we all struggle with.

Simply add a protein to your Tribal Treat for a complete and balanced Paleo snack.

But wait!

What about those in between meals, and after dinner cravings you get most everyday?

That’s where our ITF Grainless Granola Mixes come in.

Choose from fruit & nut, chocolate or tropical mixes.

They come in 3 different sizes for you to enjoy; 1 pound, 8 ounce and 4 ounce bags.

Pick up a 1 pound bag of your favorite, and then be a little adventurous and pick up an 8 or 4 ounce bag of the other, just to try them out.

As you can see, we have you completely covered from the moment you wake up, to the moment you go to sleep with the most convenient, best tasting, freshest, locally grown, organic food the world has to offer.

And it’s yours for the taking.

Ready to get started?

Simply call Karen at 205.874.6300 and tell her which program you’ d like to try.

She’ll take care of the rest.

You’ve nothing to loose … try it for 30 days, and if you don’t love it, you can cancel anytime, and be refunded for any unused meals.

What could be more fair than that?

P.S. Remember, you have nothing to lose! I mean … a person’s got to eat. Right?

To save 10% off your first months program, simply call Karen at 205.874.6300.

That may be the easiest 10% you’ll ever earn.